EVR/WELL
Modern Pop-Ups that bridge the gap between in-person and online beauty retail, enhancing brand visibility and customer engagement city to city.
For a new company, trying to break into the beauty and wellness industry is not always pretty.
For one thing, the space is crowded—new brands are being created every day.
For another, customers aren’t always eager to give up long-time brand loyalties and try something new. Then there is the “fourth wall” AKA internet, preventing many indie beauty brands from having an “in-person” experience with customers.
I know, I know, we all hold the popular image of the connected consumer scrolling for hours on their phone, clicking the add to cart button effortlessly, but the truth is savvy beauty consumers do still desire a face-to-face shopping experience because they can’t sniff, spritz, or swatch through their screens. (At least not yet)
EVR/WELL offers beauty brands short-term retail opportunities to increase brand awareness, gain new customers, boost sales, & engage with the trade all without leaving the comfort of their office or home.
The Product Model
EVR/WELL popups are product forward activations that do not include brand founders. Why? Well because in any other brick and mortar environment the creator of a product range is not standing next to their display on the sales floor.
Our goal is to posture products in the same way they would be discovered at any other beauty retailer. Our team manages the popups and provides education to consumers which helps to demonstrate that the products on display are not just retail ready, but retail worthy.